The **Green IT** association, a group focused on promoting environmentally responsible use of technology, released a report this week examining the global environmental and health impacts of artificial intelligence. The report highlights concerns about energy consumption, electronic waste, and potential health risks associated with the rapid expansion of AI technologies. In response, companies are beginning to explore more sustainable and ethical approaches to AI development. In Switzerland, a country known for its environmental consciousness, the company **Infomaniak** is striving to reshape the AI industry with its focus on ethical practices. Based in the suburbs of Geneva, near the French border, Infomaniak operates its servers in an underground facility within an eco-district. As the largest digital hosting company in Switzerland, it has positioned itself as an alternative to major global tech giants like **Meta**, **Google**, **OpenAI**, and **Anthropic**. Unlike these corporations, **Infomaniak** is part of a public utility foundation, emphasizing community benefit over profit. One of Infomaniak’s latest initiatives is **Euria**, an AI assistant designed to prioritize user privacy. When users download the app, they interact with a chatbot similar to **ChatGPT** or **Claude**. However, **Euria** stands out by not collecting or selling user data. All data is processed within Infomaniak’s own data centers, located entirely in Switzerland. To ensure security, the company has developed a software system that operates independently, without relying on external infrastructure. Additionally, the heat generated by these data centers is repurposed to provide warmth to 6,000 households, reducing the environmental impact of AI operations. Despite these efforts, ethical AI remains a niche within the broader AI landscape. Researchers like Sihem Amer-Yahia, a research director at the **CNRS** in Grenoble, note that major tech companies often prioritize growth and innovation over ethical considerations. She explains that the fast pace of technological advancement has outstripped the development of relevant legislation, leading to reactive rather than proactive regulation. While some leaders in Silicon Valley advocate for more rules, critics argue that these calls are more about managing risks than addressing deeper issues like environmental impact and labor practices. In this context, initiatives like **Euria** represent small but meaningful steps toward a more ethical AI future.