Nvidia has raised the prices of its GeForce RTX graphics cards three times this year, with the top-tier RTX 5090 now costing at least 4,900 euros in France. Similar price hikes have also been seen from competitors AMD and Intel. Despite the increases, the market for PC graphics processing units (GPUs) has shown strong performance in the second quarter of 2026, according to data from the analysis firm John Peddie Research. Sales of GPUs—both dedicated graphics cards and integrated graphics chips built into CPUs—rose by 10.4 percent compared to the first quarter of 2026 and by 1.1 percent compared to the second quarter of 2025. This growth was largely driven by increased sales of mobile GPUs, which are used in gaming and creative laptops. Mobile GPU sales saw a significant rise of 16.8 percent during the second quarter of 2026, according to the website TechPowerUp. Overall, 75.5 million GPUs were sold in the PC market between April and June 2026. This marks a recovery after a decline in the fourth quarter of 2025. The data includes both integrated graphics chips—those built into CPUs—and dedicated graphics cards. This is why Intel appears so prominently in the John Peddie Research figures, as its integrated graphics solutions accounted for 56 percent of all GPU sales. However, Intel's share of the market has slightly declined. Its integrated graphics solutions, such as Iris Xe and Intel HD Graphics, saw a 1 percent drop compared to the previous quarter and a 5 percent drop compared to the same period in 2025. This decline may be due to growing competition from Qualcomm and AMD. Meanwhile, the John Peddie Research data also provides insights into CPU sales. AMD saw a 12.74 percent increase in processor shipments during the second quarter of 2026, outpacing Intel's 8.99 percent growth. Furthermore, 78 percent of all CPU sales were for mobile processors designed for laptops, highlighting the strong demand for portable computing solutions.