At the Toronto International Film Festival, physical media—like film reels and printed pages—unexpectedly took center stage, even though the festival itself used fully digital projectors. This contrast highlighted a growing interest in storytelling that connects with tangible, historical formats. One of the standout films, Ink, directed by Danny Boyle, tells the story of the Sun newspaper's transformation under Rupert Murdoch's ownership. The film centers on Larry Lamb, an ambitious editor portrayed by Jack O’Connell, and explores how the paper shifted from a struggling broadsheet to a powerful tabloid. Alongside this narrative of media evolution, the film also raises questions about the quality of journalism in the modern era. Ink also features brief use of generative artificial intelligence (A.I.), a technology that creates content like text or images from data. The film uses A.I. to generate visual portrayals of historical figures such as Margaret Thatcher and the Kray twins, though Boyle estimates that A.I. only appears for about 30 seconds. While the director did not delve into the broader implications of A.I. in society, he made it clear that the technology was used to enhance visuals, not to replace human actors. Another film, Le Faux Soir, takes a historical approach by focusing on the production of an underground newspaper during Nazi-occupied France. The film highlights the painstaking process of printing and editing in the mid-20th century, emphasizing the courage required to publish a paper as an act of resistance. In this context, paper becomes more than just a medium—it serves as a tool for communication and even for smuggling banned materials, underscoring the power of the press in times of oppression. In contrast, Magazine offers a modern look at the inner workings of a New York literary quarterly. The film follows summer interns competing for staff positions, revealing the complex dynamics within a publication. It also touches on personal and professional conflicts, including a workplace affair between an intern and her supervisor. Through these stories, Magazine reflects on the challenges facing the media industry today, from evolving roles within publications to the pressures of maintaining quality in an ever-changing landscape.