France continues to draw both international visitors and its own citizens, with expected tourism revenue set to reach 80 billion euros in 2026, according to the French government agency Atout France. This represents a slight increase from the 77 billion euros recorded in 2025, as reported on Tuesday, September 15. Despite economic challenges, the number of tourists has remained stable, with 84% of French citizens making at least one trip to France this summer—a figure that has not changed from the previous year. Atout France highlights that mid-season periods, which fall between the busy summer high season and the slower low season, are becoming more popular. In June, the departure rate for trips rose from 15% to 18%, and it is expected to reach 22% in September. However, once vacationers arrived at their destinations, they adjusted their spending habits. About half of all travelers have modified at least one of their usual behaviors due to economic pressures. For instance, 17% of French citizens have cut back on dining out, 15% have reduced leisure activities, and 14% have spent less on shopping. Several regions in France are performing well in the tourism sector. Brittany leads the way, with 83% of local professionals expressing satisfaction with their August performance, signaling a "very good dynamic," according to Atout France. In Normandy, 58% of professionals are satisfied with the July season. The mountain regions are also holding up well, while southern destinations show a more varied trend. This is partly due to wildfires in areas like Gironde and the Landes, which have affected visitor numbers in some parts of the south. The coastal regions remain the most visited in France, accounting for 43% of all tourism activity. This is followed by cities (33%), the countryside (32%), and the mountains (15%). The continued popularity of the coast reflects its appeal as a prime destination for both relaxation and recreation, even as other areas adapt to changing conditions and economic realities.