An original cover from the 1966 Astérix chez les Bretons comic book sold for 1.2 million euros (including fees, 1.474 million euros) during an auction in Liège, Belgium, organized by BD Enchères. This price sets a new world record for an Astérix cover, surpassing the previous record held by an original cover from Le Tour de Gaule, which sold for 1.4 million euros in Paris. The Astérix series, created by Albert Uderzo and René Goscinny, is one of the most iconic and enduring comic book franchises in French-speaking countries, known for its humor and historical satire. The cover of Astérix chez les Bretons is notable not only for its artistic value but also for the personal dedication it contains. It was signed by both Uderzo and Goscinny, who dedicated the work to Georges Dargaud, the publisher of the series. The dedication reads: "who is our friend before being our publisher," and the authors emphasized that they were "first and foremost his friends." This message is inscribed on a marie-louise, a small card often used in France to accompany such dedications, though the text has faded slightly over time. The sale price of 1.2 million euros far exceeded the pre-auction estimate of between 150,000 and 200,000 euros, highlighting the growing interest in rare comic book art. The buyer, who wished to remain anonymous, acquired the cover, which is now one of the most valuable pieces of Astérix memorabilia. Another Astérix cover, from the 1965 album Le Bouclier arverne, had previously sold for nearly 1.2 million euros, showing a trend of increasing value for original comic art. Astérix chez les Bretons is set in ancient Britain, where the titular character, Astérix, and his friend Obélix travel to assist Jolitorax, a local leader, in obtaining a magical potion. The story humorously explores British customs, such as drinking hot water at 5 p.m., driving on the left side of the road, and consuming warm beer. The only element reminiscent of the Gallic setting of the original Astérix series is the presence of Roman patrols. This comic continues the tradition of blending historical references with comedic storytelling, making it a beloved part of the Astérix legacy.