The Oversight Board, an independent group that reviews Meta's content policies, has criticized the company's handling of AI-generated deepfakes, calling its rules "consistently and fundamentally inadequate." The board recently issued two rulings on how Meta deals with AI-generated content on its platforms, both involving AI-generated videos that caused harm. In one case, a video was created using synthetic technology to make a Scottish politician appear to say, "refugees are welcome here, even if they rape our women, because white people do that too." The video was described as "realistic" but entirely fake. The politician whose voice was used said the video had a "quite traumatic" effect on them. Meta explained that it did not remove the video when it was reported because it was not flagged by its "trusted partner" organizations and did not seem to interfere with voting or other processes. The video was also not labeled as AI-generated, possibly because the person who posted it did not disclose its AI origin. The Oversight Board argued that the video should have been taken down for violating Meta's rules on hateful conduct and should have been clearly labeled as AI-generated. The second case involved an AI-generated video of a real person based on a TV interview with a volunteer promoting menstrual health education. After the interview, social media accounts digitally manipulated the footage to ridicule the volunteer, and the videos went viral. Meta automatically closed a report and an appeal about the post, which had not been labeled as AI-generated. The video was only removed after the Oversight Board intervened, citing Meta's rules against bullying. The Oversight Board highlighted that these cases show how AI-generated content is being used to target individuals on Meta's platforms, with inconsistent labeling causing further harm. Co-Chair Pamela San Martin noted that AI deepfakes are increasingly used to harass and silence women in public discourse. The board has long criticized Meta's approach to AI content and urged the company to adopt new rules. However, Meta has made few changes to its AI labeling system, which currently includes a small banner stating "AI Info." The company has not fully implemented many of the board's recommendations on AI labeling in recent cases. Meta has 60 days to respond to the latest recommendations, including a call to prioritize AI content for review when reported.