At the Lumière Summit in Saint-Paul-de-Vence on September 7, French President Emmanuel Macron urged YouTube to increase its support for French audiovisual production, similar to other major streaming platforms like Netflix, Disney+, and Canal+. Macron highlighted that YouTube, as the world's largest video streaming service, has a major influence on the traditional film and television industry, drawing a significant portion of the audience away from major channels that invest heavily in content creation. He argued that a dialogue with YouTube is essential to support the funding and creation of local content, in the same way other platforms have done in recent years to promote creativity and new works while respecting the rights of creators. Currently, YouTube contributes to French audiovisual production through a tax on its advertising revenue, which is returned to the Centre National du Cinéma et de l'Image Animée (CNC). This funding helps support initiatives like the CNC Talent program, which aids internet video creators. However, YouTube has consistently maintained that it should not be required to replace the funding model of traditional television channels or subsidize French audiovisual content. The company has argued that it is merely a content host, not a broadcaster, and therefore should not be subject to the same obligations as Netflix, Disney+, and other platforms. Macron pointed out that these platforms are required to allocate 25% of their annual net revenue generated in France to local productions. He noted that YouTube, with over 43 million French users and a streaming market in France exceeding 30 million subscribers, can no longer ignore its role in the country's media landscape. The president emphasized that it is time to revisit existing agreements and for YouTube to finally contribute to the financing of French audiovisual content, ensuring a fairer balance between global platforms and local creators. The discussion reflects broader concerns about the evolving media landscape and the responsibilities of major digital platforms in supporting national cultural industries. As streaming services continue to grow in influence, the debate over their role in funding local content is likely to remain a key topic for policymakers and industry leaders.