Nutri-Score is a labeling system used in many European countries to rate the nutritional quality of food products. It uses a color-coded letter grade (from A to E) and a corresponding colored background to indicate how healthy a product is. The idea behind such systems is to help consumers make more informed choices by making healthier options more visible. However, research has shown that simply highlighting healthier products through packaging labels doesn’t always lead to increased consumer acceptance. Studies have found that while people may notice the labels, they often still prefer products that taste better, even if they are less healthy. This suggests that the sensory experience of food — including taste, texture, and aroma — plays a significant role in consumer choice. Healthier products may be perceived as less enjoyable or less satisfying, which can deter people from choosing them, even if they know they are better for them. To address this issue, some experts argue that improving the sensory appeal of healthier foods is just as important as making them more visible. This could involve enhancing flavor profiles, adjusting textures, or using ingredients that are both nutritious and enjoyable. By doing so, healthier products may become more appealing to consumers, increasing their likelihood of being chosen over less healthy alternatives. In summary, while labeling systems like Nutri-Score aim to guide consumers toward healthier choices, they are not sufficient on their own. A holistic approach that includes improving the taste and overall sensory experience of healthier foods may be necessary to encourage long-term changes in consumer behavior.