A buy now pay later company called Clearpay has reported a 24% annual increase in sales of basic mobile phones, often referred to as "dumbphones." These phones typically lack advanced features like cameras and apps, offering a simpler way to use mobile technology. The rise in sales suggests that more families are reconsidering how they use mobile phones, particularly in the context of online access and digital habits. The increase was recorded over the 12 months ending June 12, 2026, compared to the same period in 2025. The shift appears to be driven by a growing interest in reducing digital dependence. Clearpay conducted a survey of 2,000 UK parents with children aged 11 to 17, which found that nearly two-thirds (62%) of parents whose child already has a smartphone have thought about using technology to limit their child’s access to social media and the internet. Many parents are seeking practical solutions, with 68% saying they give their child a phone primarily to stay in touch when they are apart. In addition to concerns about children's screen time, many parents are also looking to manage their own digital habits. More than a third (37%) of surveyed parents considered using technology to limit their own access to social media and the internet. The survey also revealed that three-fifths (60%) of parents support a social media ban for children under 16, a policy that has gained attention in recent months. Prime Minister Andy Burnham recently reaffirmed his commitment to the proposed social media ban for under-16s, stating there will be "no watering down" of the plan. He emphasized that he would "lead from the front" on the issue, showing strong political backing for measures aimed at reducing young people's exposure to online platforms. This aligns with the broader trend of families rethinking their relationship with technology, as seen in the growing popularity of basic phones.