On Wednesday, September 30, Thomas Broussard, president of Way-Up, took part in the program Trajectoire, which is hosted by Carine Dany. The show discussed the current excitement among companies about artificial intelligence, a rapidly evolving technology that is changing how businesses operate. Broussard highlighted the importance of Way-Up's training programs, which aim to help employees adapt to the digital changes happening in the workplace. Trajectoire is a regular program that airs from Monday to Friday on BFM Business, a French business-focused radio station. The show is designed to explore various topics related to the economy, entrepreneurship, and innovation. It provides a platform for industry leaders and experts to share insights and discuss trends that are shaping the business world. Produced in partnership with Médias France, a company that supports media production and distribution in France, Trajectoire combines expert analysis with engaging discussions. The collaboration between BFM Business and Médias France ensures that the program reaches a wide audience interested in business and economic developments. Broussard's participation in Trajectoire underscores the growing importance of preparing employees for the digital transformation that many companies are undergoing. As artificial intelligence continues to influence various industries, programs like Trajectoire play a key role in keeping the public informed about the latest trends and challenges in the business world.