Consumer confidence in the UK has fallen, with many calling for the upcoming Budget to offer greater reassurance. According to the British Retail Consortium (BRC)-Opinium Consumer Sentiment Monitor, expectations about the economy over the next three months dropped to minus 34 in September, down from minus 28 in August. Confidence in personal finances also declined, falling to minus 15 from minus 9 the previous month. This marks the first decline in consumer confidence after four months of improvement. The drop in confidence comes as households prepare for a significant increase in energy costs this winter. With energy bills rising faster than the prices of goods in shops, it is no surprise that expectations for retail spending have fallen, even though overall spending has remained steady. Helen Dickinson, chief executive of the BRC, noted that the decline in confidence has been particularly sharp among women, who are often more sensitive to economic pressures. Dickinson emphasized that consumers are urging the government to prioritize reducing the cost of living. While the retail sector will do its part to keep prices low, she warned that the Chancellor should avoid adding to the existing challenges faced by businesses. These include rising employment costs, energy bills, and business rates, which are already putting pressure on retailers. To help ease these pressures, Dickinson suggested that the Chancellor should consider freezing the business rates multiplier. This would prevent an additional tax increase and allow retailers to focus on maintaining affordable prices for consumers. The upcoming Budget is expected to be a critical moment for addressing these concerns and restoring consumer confidence.