Lucinda Brand joins Canyon//SRAM

Lucinda Brand, a Dutch world cyclocross champion, has signed with the Canyon//SRAM team for her final two seasons as a professional cyclist. She will retire from road racing in 2028, ending her career at the Paris-Roubaix race before transitioning to a technical coaching role with the team.

End of road racing career

Brand will not continue with her current team, Lidl-Trek, which begins its new season on January 1, 2027. She has committed to Canyon//SRAM for the 2027 and 2028 seasons, marking the end of her road racing career.

Winter contract extension

In addition to her road racing contract, Brand has extended her winter contract with the Baloise Trek Lions, a professional cyclocross team, until February 2028. This ensures she remains active in the sport through the winter months.

Team connection and vision

Brand expressed enthusiasm about joining Canyon//SRAM, noting that she had followed the team for years and felt a strong connection. She praised the team’s cycling vision and long-term plans for her role, which made the transition easier for her.

Transition to coaching

Brand is looking forward to joining the team’s technical coaching staff in the spring of 2028. She plans to use her experience to guide the next generation of riders, a role she has already taken on in recent years beyond her competitive duties.

Role evolution and team support

Brand emphasized that in recent years, her responsibilities had grown to include tasks typically handled by a sports director. She enjoys mentoring young riders and helping them develop, and she is grateful to Canyon//SRAM for providing her the opportunity to continue evolving in this direction.