Startup wins tech award

A French startup named Lemrock has been awarded the IVY Tech 2026 prize, recognizing its innovative approach to commerce and technology.

Lemrock’s unique business model

Lemrock is developing a business model that involves buying products directly from artificial intelligence systems such as ChatGPT, aiming to create a new form of commerce that interacts with AI-generated content.

Focus on agentive commerce

The company is positioning itself as a leader in "agentive commerce," a term that refers to using AI agents to make purchasing decisions and manage transactions on behalf of consumers.

Co-founder discusses plans

Roxane Laigle, one of Lemrock’s co-founders, recently spoke about the company’s goals on the program l'Info éco, a French economic news show that covers business and technology trends.