The sixth edition of the Journées de la fleur française, held on September 19 and 20, celebrated biodiversity and the importance of local horticulture. Organized by the French flower collective, the event aimed to highlight the country’s botanical heritage. With over 85% of cut flowers sold in France being imported from distant countries—often requiring significant energy for transport—there is a growing push to support local flower production, which can reduce environmental impact and preserve regional traditions.
In the Var region, some of France’s most popular flowers are grown, including peonies, anemones, and gerberas. Peonies, originally from China, are highly valued in France, and the Var is the main producer, harvesting them from April to June. Anemones, often grown in open fields or under unheated cold shelters, are primarily cultivated in the Var and have a low carbon footprint. Gerberas, known for their vibrant colors and geometric shapes, are also mainly grown in the region.
Other notable flowers include the ranunculus, a winter and spring favorite with delicate petals resembling peonies, and the cornflower, which has deep cultural significance in France. Once considered a weed, it is now a symbol of memory and national pride. The poppy, a common wildflower found in fields and along roads, is a familiar sight in the French landscape. Meanwhile, the lily of the valley, traditionally given on May 1st, is mostly grown in Loire-Atlantique, and the stylized "fleur de lys" on French royal emblems is inspired by the iris flower.
France’s horticultural diversity is reflected in the cultivation of flowers like the dahlia, which was discovered in Mexico and later became a favorite in French royal gardens. Tulips are grown in specific regions like Carqueiranne in the Var and the tip of the Torche in Brittany, while lisianthus and narcissus are also cultivated with care, often in the Var. Lavender and lavandin, both grown extensively in Provence and the Var, are among the world’s top producers. The Var mimosa, introduced from Australia, has become a symbol of the Côte d’Azur’s winter.
Dried flowers, such as statice—also known as Limonium—are cultivated in the Var, Provence, and other regions, marking a return to traditional floral arrangements. The geranium is the most purchased outdoor plant in France, with millions of potted plants sold each spring. The chrysanthemum, closely associated with All Saints’ Day, is the most sold flower in France during the week of November 1st, with nearly 20 million pots sold in a short period. These flowers, grown across regions like the Loire, the North, and the Southwest, highlight the rich and varied horticultural landscape of France.
French Flower Festival Highlights Local Biodiversity and Horticultural Heritage
AI-rewritten from original reportingHow it works
flowersbiodiversitylocal-productionhorticulturefrancefloral-heritage



