The Max Mara runway show during Milan Fashion Week showcased a collection centered on refined, functional clothing. The designs included sharply tailored coats, sturdy block-heeled boots, crisp white shirts, and large suede handbags. Unlike many fashion shows that aim to surprise or shock, this collection focused on creating pieces that reflect everyday life. Ian Griffiths, the British designer who has worked with Max Mara since 1987, emphasized that the goal was to help the audience see themselves in the designs. He believes that much of modern fashion can make people feel inadequate or too old for the styles being presented.
The clothing featured pleated trousers that were both comfortable and stylish, and skirts that were long enough to be elegant but short enough to avoid tripping. Colors like sand, chalk, grey, and black were used to create a cohesive look that could easily blend into a person's existing wardrobe. Styling details, such as a popped collar or a knotted belt, were subtle and avoided being overly trendy. Griffiths noted that the models could have walked off the runway and into the streets of Milan, which was the intended effect of the collection.
In recent years, Max Mara, known for its mature and sensible designs, had sometimes tried to appeal to younger audiences. This season, the brand returned to its roots, focusing on fashion for adults. Griffiths described the collection as "real life chic," highlighting the beauty of practical clothing that allows people to live exciting lives. His inspiration came from portraits of bold women from the 1930s and 1940s, such as aviators Amelia Earhart and Beryl Markham, explorer Freya Stark, and photographer Osa Johnson. These women, known for their nonconformist glamour, influenced the modern wardrobe Griffiths is creating.
The collection featured hair styles inspired by the 1940s, like a tousled version of the victory roll, but without a retro or overly nostalgic feel. Griffiths explained that the idea was not to encourage women to fill their cargo vests with explorer gear, but to inspire them to go out into the world with confidence and style. Elements like chore jackets, loose-fitting trousers, cross-body bags, and shirts are already part of the modern urban wardrobe. This collection offered a polished, Milanese version of how many women already dress. Overshirts with multiple pockets and stretchy halter tops with D-rings added a touch of exoticism, while double-breasted blazers offered a dashing, sophisticated look.
Max Mara Embraces Practical Elegance at Milan Fashion Week
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