Nutella, the popular chocolate-hazelnut spread created in 1964, is now available in a peanut-flavored version in the United States, according to reports. Ferrero, the Italian company that owns the brand, has been marketing Nutella Peanut since April. The new version contains sugar, peanuts, palm oil, peanut flour, cocoa, hazelnuts, lecithin (an emulsifier), salt, and vanillin (an artificial flavor). It is higher in fat than the original (13 grams of fat in a 370-gram jar compared to 11 for the classic) but less sweet (13 grams compared to 19). Some testers have expressed mixed reactions, noting that the roasted peanuts slightly mask the pronounced hazelnut flavor of Nutella, according to a journalist from Food&Wine. Ferrero claims this is the first time in more than 60 years that Nutella has been offered in a new flavor. The brand had previously launched cookies, ice cream, and a vegetarian version of its spread, but had never proposed another flavor for the original product. The decision to introduce a peanut version was driven by the American market, where peanuts are more commonly consumed than in Europe, according to Michael Lindsey, president of Ferrero North America. He explained that American consumers tend to prefer milk chocolate over dark chocolate. The new Nutella Peanut is produced in a factory in Franklin Park, near Chicago, where Ferrero invested $75 million to create a production line and 50 jobs. The factory already produces American chocolate bars such as Butterfinger and Baby Ruth. The peanuts used come in part from Georgia, and the hazelnuts come from Oregon. This is the first time that a Nutella product has been made on American soil, according to Ferrero. Nutella was introduced to the United States in 1983, initially in the supermarkets of the Northeast, but it had to compete with the deeply rooted American preference for peanut butter. The brand gained more prominence after a nationwide television advertising campaign launched in August 2009, which showed Americans how to integrate Nutella into their breakfast. According to Eric Berger, then brand manager, sales tripled between 2009 and 2014, exceeding $240 million. Ferrero has been expanding its presence in the U.S. market through a series of acquisitions, including Fannie May, Nestlé's American confectionery brands, Keebler, Famous Amos, and WK Kellogg. The company has spent more than $8 billion since 2017 to establish itself in the world's largest market. Nutella is now only a small part of Ferrero's business, as the company focuses on acquiring well-established and appreciated brands to enter American households with known names. According to Ferrero, the United States now represents about 15% of its global revenue, compared to 4% ten years ago. Its annual American revenue has increased from about $600 million in 2017 to nearly $3 billion, making the country Ferrero's first national market. For comparison, the group reports $1.85 billion in sales in Italy and about $1.7 billion in revenue in France for the fiscal year 2024-2025. No release date for Nutella Peanut has been announced in France or Europe.