Avery "the Poké Kid," a young American influencer and Pokémon card collector, passed away on September 19, 2026, at the age of 12 after a seven-year battle with stage 4 pancreatic cancer. In his final moments, Avery opened his last booster pack and found a rare Jirachi SIR card from the Pokémon 30th-anniversary set. The card features Jirachi, a mythical Pokémon in the Pokémon lore that is said to appear once every thousand years to grant wishes. His parents shared a video of this moment online, which quickly gained attention within the Pokémon community. The illustrator of the Jirachi SIR card, Akira Egawa, shared her emotional reaction to Avery's story on social media. She said she had been crying after watching the video and expressed gratitude for continuing to create art. She emphasized that her goal as an artist was to bring joy to others, and she felt deeply moved by Avery's experience. Avery was a prominent figure in the English-speaking Pokémon community, with a large following on his YouTube channel, where he had over 313,000 subscribers. After his death, his Instagram account received many messages of support from fans. A GoFundMe campaign was launched to help his family with medical expenses, and it nearly reached its $160,000 goal. However, the emotional impact of Avery's story was complicated by the actions of scalpers, who began to increase the price of the Jirachi SIR card artificially. Avery's family released a statement on his Instagram account, clarifying that they had not authorized any sales of cards related to Avery and asked scalpers to remove listings referencing their child. They expressed their grief and requested privacy as they focused on their family. The Pokémon Trading Card Game (TCG) community reacted strongly to the scalping, with many expressing outrage over the exploitation of Avery's death for profit. Some users condemned the practice, stating that it was deeply disturbing to use the death of a 12-year-old child to raise the price of a Pokémon card. The Pokémon Company had produced a large stock of the 30th-anniversary set, which may have contributed to the difficulty scalpers faced in reselling the cards.