A trial has begun in New Mexico against Meta, the parent company of Facebook, over privacy concerns tied to the 2016 U.S. presidential election. The case focuses on how Meta handled user data collected by a political consulting firm called Cambridge Analytica, which used the data to run targeted ads during the election. This trial is happening weeks after 48 U.S. states reached a major agreement with Meta over child safety and privacy issues. Florida was the only other state not to sign the agreement, saying it wasn't strict enough.
New Mexico Attorney General Raúl Torrez has said that Facebook's handling of the data breach showed a pattern of misleading users about how their personal information was collected, shared, and used. New Mexico is the only state taking the case to court, as part of its strategy to handle Meta independently. The state claims Facebook didn't warn users or protect them from a personality quiz on the platform that collected data from about 87 million profiles and sold it to Cambridge Analytica. That data was used by the company's clients, including the 2016 campaign for Donald Trump.
The trial is expected to last around four weeks and will include a video deposition of Meta CEO Mark Zuckerberg. New Mexico is seeking the highest possible civil penalties under its Unfair Practices Act, up to $5,000 per violation, and an order to stop future data breaches. The state estimates that about 350,000 of its residents were affected by the breach.
Earlier this year, Meta agreed to pay up to $18 billion to settle a multi-state case involving child safety issues. However, the 130-page settlement included a clause that released Meta from future liability related to the Cambridge Analytica data breach, leaving New Mexico as the only state to pursue legal action. Additionally, earlier this year, New Mexico secured $942 million from Meta in a two-phase trial about the company’s protections for minors. The court also ordered Meta to implement new safety measures, including technology to verify users' ages and set time limits on their platforms.
New Mexico Trial Begins Over Facebook's Cambridge Analytica Data Practices
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