Sylvia Laurent Martin appointed as commercial director

Sylvia Laurent Martin has been appointed as the commercial director for Seat and Cupra France, effective November 1, 2026. In this role, she will oversee the commercial operations and network performance activities of the two brands in France, as well as manage business-to-business sales and used car services.

Martin's goals for the position

Martin expressed her enthusiasm for the position, stating in a press release that she is determined to provide the best conditions for the teams and investor partners to enhance performance across various channels. She holds a master's degree in corporate finance and began her career in management consulting for automotive networks.

Martin's career background

Martin joined Volkswagen Group France (VGF) in 2018 as a business manager and later became a network and strategy manager. In 2022, she was appointed executive secretary to the board. Her experience within Volkswagen Group France has prepared her for this new leadership role.

Adel Zerrouk praises Martin's qualifications

Adel Zerrouk, director of Seat and Cupra France, praised Martin's deep understanding of the organization, networks, and automotive sector challenges. He stated she has the qualities needed to support commercial development and manage the performance of Seat and Cupra France.

Martin's experience seen as key to growth

Her experience within Volkswagen Group France and her commitment are seen as valuable assets for continuing the growth of the brands. Martin's background and leadership are expected to contribute significantly to the future success of Seat and Cupra in the French market.