French startup wins global wine tourism award

La Bulle Verte, a French startup, has won the Wine Tourism Innovation Challenge organized by the United Nations Tourism in the category "Smart Solutions for Sustainable Wine Tourism." The company was the only French entity recognized among over 200 European candidates.

Award presented in Cognac

The award was presented on October 6 and 7, 2026, in Cognac during the Destination Vignobles trade fair organized by Atout France. The event is a major gathering for the wine tourism sector in France and beyond.

Recognition highlights sustainable tourism

The recognition highlights innovations aimed at making wine tourism more sustainable, digital, and accessible. It also grants La Bulle Verte access to the United Nations Tourism innovation network, offering personalized support and international visibility.

Startup plans to expand

The company plans to use this recognition to accelerate its expansion in France and develop its model in European vineyards. Cyrielle Nau, co-founder and director of La Bulle Verte, stated in a statement that "this proves that the future of our territories relies on soft, intelligent mobility connected to the local fabric."

Startup’s services and model

The startup, founded in 2020, designs walking or cycling discovery experiences that combine digital content, heritage, and encounters with local stakeholders. These experiences aim to promote sustainable and immersive travel in rural and vineyard regions.

New mobility station launched

The recognition coincides with the development of the startup, which has opened its first soft mobility station at Cérons train station. Eleven electric bikes are available for free service, reservable via the company's mobile application.

Affordable cycling routes available

Three geolocated circuits, ranging from 18 to 30 kilometers, allow visitors to discover Provençal landscapes, characterful villages, and local producers. The prices amount to 25 euros for half a day and 35 euros for a full day, with access to the routes. Visitors equipped with their own bike can access the itineraries for 4 euros.