Sonos launches new sound bar

Sonos has unveiled the Beam Ultra, a new sound bar with 9 speakers and a 7.1.2 architecture, available for 699 euros. The product represents a strategic move for the company, shifting from virtualized audio experiences to delivering true 3D sound.

3D audio technology explained

3D audio, also known as object-based audio, creates a more immersive listening experience by placing sounds in specific locations around the listener. This technology is often used in high-end home theaters and gaming setups.

Testing in a real home

The Beam Ultra was installed in a private residence to evaluate its performance against the company's claims. This real-world testing aims to ensure the product delivers the expected audio quality in typical living environments.

Consumer expectations and price

At 699 euros, the Beam Ultra is positioned as a premium product. Consumers are expected to judge its value based on the quality of sound, ease of use, and how well it integrates with existing smart home systems.