Prince William, the Prince of Wales, has introduced a new initiative called On Your Side, aimed at integrating suicide prevention into the culture of sports across the UK. The initiative, developed by the Royal Foundation, offers a comprehensive online toolkit that provides practical resources to help people in sports recognize and respond to mental health crises. The project is backed by over 70 organizations, including major sports bodies like the Football Association and Premier League, as well as mental health charities such as Mind and the Samaritans. The goal is to make suicide prevention as routine in sports as training and competition. In a statement, Prince William shared that through his work with mental health, he has met individuals who have either lost loved ones to suicide or been saved by someone’s intervention. While he praised existing efforts, he noted that mental health support in sports is often inconsistent, especially at the grassroots level. He hopes On Your Side will give all those involved in sports—players, coaches, and staff—clear guidance on how to support those in need, ensuring that no one has to face mental health struggles alone. The toolkit is being launched on World Suicide Prevention Day, September 10, highlighting the urgent need for awareness. According to the Office for National Statistics, there were 6,190 suicides registered in England and Wales in 2024. Suicide remains the leading cause of death for men under 50, with a significantly higher rate among males than females. The initiative aims to address this issue by using the unifying power of sports to raise awareness and encourage open conversations about mental health. A promotional video for On Your Side features prominent athletes such as England's football captain Harry Kane, F1 driver George Russell, and Women's Rugby World Cup winner Rochelle 'Rocky' Clark. The official launch will take place at Everton's Hill Dickinson Stadium, named after a "talking bench" installed in memory of former player Gary Speed, who died by suicide in 2011. Alan Shearer, a former Premier League star and friend of Speed, has endorsed the initiative, emphasizing the importance of asking for help and being present for others, even without being an expert. Prince William emphasized that sports have a unique ability to bring people together and that the right support at the right time can make a significant difference. He hopes On Your Side will become a lasting part of everyday sporting culture, ensuring that suicide prevention is not a one-day effort but a long-term commitment. The Royal Foundation worked closely with mental health experts and the National Health Service during the two-year development of the toolkit, aiming to create a resource that will continue to support people in sports for years to come.