The University of Angers in Maine-et-Loire, France, is introducing a new academic program focused on eloquence, a term that refers to the art of speaking or writing effectively and persuasively. This initiative includes the creation of a dedicated chair, or professorship, to support and develop the curriculum. The program aims to enhance students' ability to communicate clearly and powerfully, which is considered essential in both personal and professional contexts. Luce Albert, a respected teacher and advocate for the program, explains that the initiative is rooted in the belief that "everyone needs to put words to a thought." This means that the ability to articulate ideas effectively is a fundamental skill that transcends academic disciplines and is crucial in various aspects of life, from public speaking to writing and critical thinking. The new degree will likely include coursework on rhetoric, public speaking, persuasive communication, and the historical and cultural significance of eloquent expression. It is designed to appeal to students who wish to sharpen their communication skills, whether for careers in politics, education, media, or business. The program also reflects a growing recognition of the importance of language and communication in the modern world. By launching this degree, the University of Angers is responding to a broader trend of emphasizing soft skills in higher education. As technology and global communication continue to evolve, the ability to express oneself clearly and persuasively remains a key asset. The university hopes that this program will not only benefit students but also contribute to a more articulate and informed society.