At the 19th edition of **Produrable**, held at the Palais des Congrès in Paris from 30 September to 1 October 2026, the focus of sustainability efforts has shifted from long-term goals to immediate action and solutions. According to Danielle Deruy, director general of AEF info, the summer marked by heatwaves and fires has made it clear that the transition to 2030 or 2050 is no longer the priority. The event, which includes the 9th edition of the Grand Prix de la Marque Engagée, organized by Produrable and LinkUp, features WE DEMAIN as a partner. The ceremony, hosted by Kareen Guiock-Thuram of M6, awarded initiatives across nine categories, from B2C to start-ups, including sustainable food and impact on territories. Sandrine Raffin, president and founder of LinkUp, noted that the projects presented now touch more on the economic model itself rather than merely reducing impacts. Sophie Flak, a member of the board of directors of Eurazeo and Managing Partner Sustainability & Impact, explained that integrating sustainability involves evaluating a company's ability to withstand future upheavals. For example, Eurazeo has stopped investing in companies whose industrial processes require large amounts of water, due to concerns about future availability and consumption reduction. Similar reasoning was applied to Spanish camps, where immediate commercial potential was not seen as compensating for future exposure to water shortages, heatwaves, and fires. In the B2B category, Lucart Professional, an Italian paper group specializing in hygiene products, received the gold for EcoNatural. The process separates the different components of food bricks, using cellulose fibers to produce paper and valorizing polyethylene and aluminum in a new material used to manufacture dispensers. K•LINE, a Vendée aluminum window manufacturer, awarded in the SME-MID category, chose to switch its entire range rather than offering a parallel "green" option. Since May 2026, the company integrates 80% recycled aluminum into its windows and 56.3% recycled glass for eligible glazing, announcing a 29% reduction in their carbon footprint. The “Positive Impact on Territories” prize, directly sponsored by WE DEMAIN, recognizes initiatives that experiment with transformations in local areas. Olivia Recasens, editor-in-chief, emphasized that territories are laboratories for future transformations. UpCoop received bronze for a project combining food aid, sustainable food, local producers, and public health. L’Oréal France won silver for spaces dedicated to beauty and well-being, installed in structures welcoming people in precarious situations. The gold was awarded to Pour une Agriculture du Vivant (PADV) and its COVALO project, which brings together farmers, cooperatives, companies, distributors, financial actors, and public authorities to build models capable of funding the change in practices. In the sustainable food category, Plaimont, a vineyard cooperative based in Gascogne and the Pyrenean foothills, won the gold with its “Circle of Living Grapes” endowment fund aimed at preserving and studying old grape varieties. Among start-ups, Starfish Bioscience, a biotechnology company specializing in soil microbiota, received the gold for its work on identifying bacteria key to soil functioning and developing bio-solutions to restore microbial functions. The Drive tout nu, already awarded in the start-up category for its reuse and deposit-based distribution model, also received the students' favorite award from AgroParisTech. Its co-founder, Pierre Géraud-Liria, emphasized the need to change scale to democratize zero waste, launching a 2,300 m² site for washing and refilling deposit containers. Serge Zaka, an agroclimatologist and committed personality of the year, was unable to attend the event in person due to weather alerts in the Hérault. He appeared via video conference, noting that his garden was beginning to flood. He described himself as a “storm hunter,” ironically chased by storms. His absence symbolized the theme of the event: adaptation to climate change is no longer a future concern but a present reality. The awards for the Grand Prix de la Marque Engagée 2026 are as follows: B2C: Gold - Bonduelle, Silver - Castorama, Bronze - Primark. B2B: Gold - Lucart Professional, Bronze - Brittany Ferries. SME-MID: Gold - K•LINE. Brand & NGO: Gold - Garnier / L’Oréal with WWF France, Bronze - Castorama with Café Joyeux. Sustainable Food: Gold - Plaimont, Silver - Lesieur, Bronze - Lesaffre. Positive Impact on Territories: Gold - Pour une Agriculture du Vivant, Silver - L’Oréal France, Bronze - UpCoop. Start-up: Gold - Starfish Bioscience, Silver - The Drive tout nu, Bronze - Poppins. Committed Personality of the Year: Serge Zaka. Students' Favorite from AgroParisTech: The Drive tout nu.