The Breton first name Malo has climbed into the top 30 most popular boy names in France, with over 1,700 babies named Malo in 2025, according to INSEE, France's national statistics office. The name has surpassed 30,000 assignments since its first recorded use and now ranks in the top 50 of male names. Detailed INSEE data shows that Malo reached the 24th position for male names in 2025, with 1,740 boys named that year. The name's popularity peaked in 2021, when 1,933 babies were given the name, showing a steady increase in recent years. The rise of Malo began in the 1990s and has continued to grow. In 2005, only 647 boys were named Malo, but by 2012, that number had more than doubled to 1,067. The name reached its highest point in 2021 with 1,933 births, and while the rate has slightly decreased since then, it remains well above 1,700 births in 2025. This trend reflects a growing interest in Breton names, which are associated with the region of Brittany in northwest France. The popularity of Malo is particularly strong in western France, where Breton culture is most prominent. INSEE departmental data shows high concentrations of the name in regions such as Loire-Atlantique, Ille-et-Vilaine, and Finistère—areas where Breton identity is most visible. These regions have historically maintained strong cultural ties to Breton traditions and language. Since 1900, a total of 28,971 people have been named Malo, including 1,264 girls. However, the name is still predominantly used for boys, confirming its continued association with masculinity. The name’s resurgence highlights a broader interest in regional and cultural heritage in contemporary France.