Eczema, a common skin condition that affects about eight million people in the UK—roughly one in ten adults and one in five children—can be triggered by a range of factors. These include heatwaves, seasonal changes, sweating, and even alterations in soaps or washing detergents. While flare-ups can be uncomfortable, they are manageable, and experts suggest developing a personalized skincare routine that works for the individual. Dr. Ellie Rashid, a consultant dermatologist at Guy's and St Thomas' NHS Foundation Trust, recommends using a fragrance-free emollient—also known as a moisturizer—at least twice a day. She highlights ingredients such as glycerin, petrolatum, ceramides, lipids, and colloidal oatmeal as effective for maintaining skin health. Dr. Rashid cautions against products containing fragrance, parfum, essential oils, or sodium lauryl sulfate, which can irritate the skin. She also encourages choosing a moisturizer that feels pleasant to the user, such as QV Skin Lotion for daytime use or QV Moisturising Cream for heavier application in the evening or on specific areas of the skin. Dr. Jonny Guckian, a consultant dermatologist at Belfast Skin Clinic and Leeds Teaching Hospitals Trust, emphasizes the importance of treating inflammation early. He advises using prescribed topical steroids exactly as directed and seeing a doctor promptly if the skin becomes rapidly worse, painful, weeping, crusted, or if there are clusters of painful blisters, fever, or general unwellness. He also suggests avoiding very cold water or direct ice application to the skin, and using a familiar, unperfumed emollient like QV Moisturising Cream after patting the skin dry following a lukewarm shower. In addition to moisturizing, Dr. Rashid recommends using a soap substitute such as QV Gentle Wash instead of traditional soaps and shower gels. This is because ingredients like sodium lauryl sulfate can strip the skin of its natural oils. After showering, applying emollient while the skin is still slightly damp is advised, using a larger quantity than might initially seem necessary. For adults with widespread eczema, this can mean using between 250 to 500 grams of emollient per week—equivalent to a large tub, not a small tube that lasts a month. Applying the product downwards in the direction of hair growth, rather than rubbing it in aggressively, is recommended. Reapplication should occur whenever the skin feels tight, not just when it appears inflamed.