Outdoor trends rise in France

France is seeing a growing interest in outdoor vacations, fueled by a desire for nature, physical activities, and a break from daily routines. A 2024 study by Sociovision found that seven out of ten French citizens feel a need for escape, a trend that has continued to grow since the health crisis.

Connection with nature is valued

In 2023, 89% of the French population considered maintaining a regular connection with nature important. Hiking is the most popular sport in the country, with 27 million people practicing it, while 22 million cycled during their vacations in the same year.

Nature Destinations fair attracts visitors

The Nature Destinations fair, focused on outdoor activities, attracted 49,000 visitors, 210 exhibitors, and covered 6,500 m² of exhibition space. Most visitors had plans for outdoor activities in France or abroad, and 96% engaged in at least one outdoor activity during the event.

Hiking and satisfaction at the fair

Eighty-eight percent of visitors practiced hiking on foot, and 85% were satisfied with their experience at the fair. Four out of ten visitors made travel reservations during the event, showing strong engagement with the fair’s offerings.

Industry leaders praise the event

Christel Marzullo, Director of the Nature Destinations Fair and Tourism Fairs, described the event as a "marketplace of ideas" where professionals can promote their services and connect with an interested audience. Exhibitors also reported positive outcomes, with 73% believing their participation would lead to sales after the fair.

Exhibitors and organizers express satisfaction

Seventy-three percent of exhibitors believed their participation would generate sales after the fair, and 86% of those aiming to generate leads were satisfied. Visit Paris Region noted strong attendance and successful gourmet events, while Tonton Outdoor highlighted the fair’s role in raising their profile.

Cycling federation highlights success

The French Federation of Cycling, which participated in the fair for the first time, praised the event, noting the passion of visitors and the quality of the interactions. This reflects the growing interest in cycling as a vacation activity.

Film festival complements the fair

The Experience Nature Film Festival, held alongside the fair, featured 1,500 spectators with an average age of 52. The festival included 14 films, a screening room with 250 seats, and Q&A sessions with directors and key speakers from various outdoor-related fields.

Diverse range of exhibitors

Exhibitors at the fair included national and regional tourism offices, travel agencies, outdoor sports federations, equipment sellers, accommodations, and press outlets. The fair aimed to create a comprehensive platform for all aspects of outdoor tourism and adventure.

Joint event with Global Tourism Fair

The Nature Destinations fair was held alongside the Global Tourism Fair to maximize visitor engagement. Together, the events attracted more than 73,000 visitors across 8,500 m² of exhibition space and featured more than 200 exhibitors.