A series of billboards across London and Brighton are drawing attention to the increasing exposure of children as young as 10 to sexually explicit AI-generated content, such as deepfakes and chatbots. The campaign, launched by the charity Everyone's Invited (EI), features real school leavers' shirts with messages from young people describing how AI is affecting their lives. One example highlights a case where a child was subjected to a deepfake created by peers as an act of revenge. The campaign, titled "Call it What it Is," seeks to highlight how artificial intelligence is being used to enable sexual harm against children and how it may be contributing to the normalization of harmful attitudes toward women and girls. Some installations, like one in Croydon, use actual leavers' shirts to make the issue more personal and immediate. London's Mayor, Sadiq Khan, has publicly supported the campaign, describing the rise of tech-enabled violence against women and girls as a global emergency and praising EI's efforts to raise awareness. Research shared with Metro reveals that 62% of children in the UK have heard of a peer being in a relationship with a chatbot, with 62% of students aged 11 to 18 saying they've heard of someone using a chatbot in a way that resembles a close friendship or romantic relationship. A mother named Lucy* discovered her son was in a "relationship" with a chatbot after finding him asleep with his phone in his hand. The chatbot, which seemed upset with him for not responding quickly, made the interaction feel like a real romantic conflict. EI's report, based on over 1,000 children, parents, and teachers across the UK, found that 52% of children say TikTok is the main place where they encounter AI, either daily or weekly. The report also found that 62% of students feel adults do not understand what it is like to grow up with AI, while many teachers say they are struggling to keep up with the fast-evolving digital landscape. Soma Sara, founder of Everyone's Invited, warned that AI is accelerating harmful cultural norms, such as misogyny and unequal gender dynamics, and stressed the need for adults to better understand how AI functions. She emphasized that AI, built on existing societal issues, can act as a dangerous gateway to sexual assault and rape. The report also highlights the growing use of deepfakes, with 91% of online reports of childhood sexual abuse involving self-generated content, mostly created through "nudify" apps. One student described a classmate who was deeply upset after being deepfaked, while another recalled a time when a large number of deepfakes were circulating through her school via social media when she was in Year 8. Academic Jessica Ringrose from University College London pointed out that AI is entering an already harmful digital environment, expanding the types of content that can be fabricated and shared. She emphasized that deepfakes should not be seen as isolated incidents, but as part of a broader pattern of technology-facilitated gender-based violence. Mayor Sadiq Khan reiterated that digital violence against women and girls is a global issue, made worse by the rapid development of technology, which has created new ways for people to monitor, harass, and target women and girls using everyday devices. His Violence Reduction Unit is investing £5 million in initiatives to address the impact of AI-generated content that promotes harmful attitudes and behaviors. EI's campaign is urging political leaders to regulate AI and push big tech companies to prioritize safety in their designs. The next phase of the campaign involves delivering letters from parents, students, and teachers, along with the report, to the Prime Minister.