Money plays a significant role in many areas of life, including romantic relationships. As the cost of living continues to rise, some individuals are choosing to avoid dating due to financial pressures. In Australia, more than one in ten people say they currently cannot afford to be in a relationship, according to the Body+Soul Sex Census 2026. Similarly, a survey by the bank BMO, which included 2,501 American adults, found that the average cost of a romantic date increased by 12.5% from $168 in 2025 to $189 in 2026. For millennials, the average cost of a date reached $252, which can be a significant burden for those managing a tight budget. With expenses like rent, groceries, and utilities already taking up most of their income, going out multiple times a month can become a challenge. Some people choose to limit their dating frequency, while others temporarily decide not to look for a partner at all.
The Australian survey also found that 14% of respondents consider a person's income an important factor when choosing a partner. This shows that money not only affects the ability to date but also shapes expectations in a potential relationship. However, the success of a date doesn't always depend on how much money is spent. A 2022 survey by the dating app Plenty of Fish, which included over 8,000 users, found that nearly half of single millennials and members of Generation Z have already started choosing more affordable date options. Activities like walking, having coffee, going on a picnic, or participating in free events have become popular alternatives to expensive restaurant dinners. These options can offer advantages by moving away from traditional dating norms and allowing people to focus more on each other.
Economical dates can also encourage more natural and spontaneous conversations. Shared activities, such as cooking together or exploring a neighborhood, can lead to more meaningful interactions than a formal dinner. Psychologists suggest that discussing financial matters early in a relationship can be beneficial. Talking about money doesn't have to be awkward; it can help partners understand each other's habits and expectations. This openness can lead to better communication and a stronger foundation for a relationship. As financial pressures continue to rise, more people are finding creative ways to maintain their social lives without compromising their financial stability.
Rising Costs Influence Romantic Relationships and Dating Habits
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