Digital ad revenue rose 20.5% in Q3, driven by a new U.S. platform deal, but linear ad declines continue.
Revenue growth in digital advertising
The group's digital advertising revenue increased by 20.5 percent in the third quarter, supported by a distribution agreement with an American platform.Slower growth in linear advertising
The linear advertising market, which includes traditional TV and radio ads, continued to decline, with its performance worsening compared to previous periods.Mixed overall performance
While the digital segment showed strong growth, the overall advertising business remained under pressure due to the weakening performance of linear advertising.Strategic reliance on digital
The group has been increasingly relying on digital platforms to offset the decline in traditional advertising, but the shift has not yet fully balanced the losses in the linear segment.
