At the IFTM trade fair in Paris, the Regional Tourism Council of Casablanca (CRT) showcased its plans to position the Moroccan city as a top tourist destination. Bouchra Taibi, director of the CRT, and Alaf Cheham, president of the marketing and communication commission, highlighted Casablanca's ongoing transformation and its readiness to host the FIFA World Cup alongside Spain and Portugal in 2030. The city is currently undergoing major infrastructure upgrades, including the modernization of its airport to become an international hub capable of handling 35 million passengers annually. A new station within the airport terminal will allow travelers to reach the capital, Rabat, in 30 minutes and the city of Marrakech in under an hour, thanks to the expansion of the Tanger–Kénitra high-speed rail line. In the future, this line is expected to reduce travel time between Tangier and Marrakech to about 2 hours and 40 minutes. Casablanca has been diversifying its economy, reinforcing its role as a key center for finance, industry, and services. The city has undergone modernization through the redevelopment of several districts, the introduction of a tram system, the construction of a cruise terminal, and increased investment in cultural projects. The CRT aims to double the number of overnight stays to 12 million annually between 2030 and 2035, encouraging both leisure and business travelers to extend their visits. For tourists seeking a city break, Casablanca offers a range of attractions, including historical landmarks, beaches, parks, music festivals, cultural events, theaters, and new museums. In February 2025, a Museum of Memory of Casablanca opened in the restored Villa Carl Ficke, and in June 2026, a Museum of Photography and Visual Arts was launched in the historic Medina district. The city is also focusing on business tourism, known as MICE (Meetings, Incentives, Conferences, Exhibitions), by hosting events such as a convention for 1,500 Italian tourism professionals. The Grand Palais des Congrès / Parc des expositions, currently under construction, will significantly boost Casablanca's ability to host large-scale events. The third edition of the MICE Meeting Casablanca, a business-to-business event for the tourism industry, is scheduled for November 26 and 27. The CRT has also launched a digital brochure listing over 220 villages, historical and cultural sites, hiking trails, water and sports activities, and accommodations across the Casablanca-Settat region. This resource aims to provide a comprehensive overview of the area's diverse offerings to potential visitors. Casablanca's luxury hotel sector has grown, with the opening of the Royal Mansour in 2024, which has further solidified the city's reputation as a premier destination. The combination of modern infrastructure, cultural richness, and business opportunities is helping Casablanca attract a wider range of tourists and position itself as a key player in the global tourism market.