Milan Fashion Week spring-summer 2027 signaled the end of the clean girl aesthetic, a trend that emphasized minimal makeup and a fresh, well-rested look. Instead, the event introduced a more confident and dramatic beauty style, with five standout trends that promise to reshape beauty routines. On Monday, September 28, Milan Fashion Week spring-summer 2027 closed with a clear message: beauty is no longer meant to be restrained. Smoky black eyes, almost erased skin tones, intense Bordeaux reds, and shiny hair that looked wet dominated the runways. This new era of glamour contrasts sharply with the minimalist aesthetics of previous seasons and the universally popular "well-rested face" look. From Gucci to Prada, and through Missoni, Sportmax, and Giorgio Armani, five beauty trends stood out, highlighted by Vogue.fr and Vogue.com. These include the post-sun Bordeaux blush, the "morning-after" glam with emphasized dark circles, the Y2K-inspired party girl look with smoky demonic eyes, gloss applied to skin and hair, and graphic, glittery, and deep Bordeaux eyes. These trends reflect a growing desire for bold, expressive beauty. At Missoni, the makeup followed the idea of post-sun blush: cheeks and the bridge of the nose took on a brick-like, almost Bordeaux color, as if after a real sunburn. Alberta Ferretti followed the same bohemian vein. At the Max Mara show, makeup artist Lisa Butler first pinched the cheeks before recreating this shade with water-based Nars blushes, while Hiromi Ueda harmonized cheeks and lips with Armani Beauty at Giorgio Armani. At Prada, makeup artist Lucia Pieroni took the opposite approach of the perfect complexion: emphasized dark circles, smudged eyeliner, and almost bare skin composed a "tired girl" look that was very controlled, appearing to have come out of a too-short night without losing elegance. On the opposite but equally dramatic side, Gucci revived the Y2K party girl with a smudged black look, smoky eyelids, and a bold, unapologetic aesthetic.