AI-generated images in ads

Advertisements for postural pillows claim they can correct children's jaws, improve breathing, and reduce snoring. These claims are based on images created using artificial intelligence, according to reports.

French orthodontic group warns

The French Federation of Orthodontics (FFO) has issued a press release criticizing these claims as lacking scientific support and potentially leading parents away from proper medical care.

Orthodontist advises caution

Dr. Yann Janssens, an orthodontist, said these pillows should be bought for comfort, not medical reasons. He warned that relying on them could delay necessary treatment by diverting parents from consulting specialists.

Mouth breathing and its effects

The ads often show images of children with their mouths open, highlighting mouth breathing. Dr. Janssens explained that normally, the tongue should rest against the palate and children should breathe through the nose.

Causes and treatments

Dr. Janssens recommended identifying the cause of mouth breathing rather than relying on a pillow. Treatments may include widening the palate or stimulating jaw growth, but only after determining the root of the issue.

Early orthodontic care

An early visit to an orthodontist is recommended instead of relying on the promises of a postural pillow. Dr. Janssens noted that the first dental check-up can occur as early as one year old, with a recommendation to consult an orthodontist at six years old.

Orthodontist's role in treatment

Dr. Janssens emphasized that orthodontists do not work on the teeth unless the nose is functioning correctly. Early intervention, around six to eight years old, can simplify corrections and prevent worsening of issues.

Importance of professional diagnosis

He concluded that it would be a pity to miss problems that, although not vital, can affect a child's growth, simply because a pillow was purchased instead of seeking professional help.