Sofia Scalia and Luigi Calagna, a couple who gained fame under the pseudonym "Me contro te" ("Me against you"), married on Saturday, September 5, in a high-profile event at the Unipol Dome arena in Bologna. The venue, known for hosting major events like the last Winter Olympics and concerts by famous artists such as Bob Dylan, was transformed into a wedding venue for the occasion. The event sparked considerable debate in Italy, with some media outlets labeling it a "commercial operation" due to its promotional strategies and ticket pricing. Tickets for the wedding were available for sale nearly a year in advance, with prices ranging from 48 euros to 110 euros. A more expensive package priced at 250 euros offered attendees the opportunity to meet the newlyweds and receive exclusive merchandise. Additional items, such as T-shirts, were also available for purchase on site. Despite the marketing efforts, only around 6,000 people attended the event, which was lower than the expected turnout. This discrepancy raised questions about the effectiveness of the promotional campaign and the public's interest in the event. The wedding has also drawn criticism regarding its ethical implications and the aggressive advertising used to promote it. Sofia Scalia reportedly asked parents whether they would prefer to take their children to a rap concert featuring foul language or to this wedding, suggesting that not attending could cause emotional distress. This comment, along with the commercial approach to the event, has led some to question whether the wedding was more about profit than celebration. Il Foglio, an Italian newspaper, described "Me contro te" as "two business geniuses who have managed to revive this decadent rite of the wedding ceremony by creating the final monster of weddings: paid weddings." Despite the controversy, some attendees expressed satisfaction with the experience. A father interviewed at the event stated that spending nearly 500 euros on tickets was worth it because the children had a good time. This mixed reaction highlights the polarizing nature of the event, which has become a topic of discussion about the commercialization of personal milestones and the balance between public spectacle and private celebration.