The 20th congress of the French-speaking Society of Tobaccoology (SFT) was held in Rennes on September 24 and 25, 2026, under the theme "Tobacco, everyone on board." This gathering brought together health professionals from across French-speaking regions to discuss innovative strategies in tobacco control. The event aimed to encourage a shift in approach, urging healthcare providers to take a more proactive role in addressing tobacco use, rather than waiting for patients to initiate conversations about quitting. This change in strategy is partly due to the growing recognition of how tobacco affects not only individual health but also the environment. One of the main topics of discussion was the rise of new nicotine products, such as e-cigarettes and nicotine replacement therapies. These products are being examined for their potential to help smokers quit traditional cigarettes. However, the congress also highlighted concerns about the possibility of these products leading to new forms of addiction, particularly among younger populations who may not have previously used tobacco. Experts at the congress emphasized the need for balanced policies that promote smoking cessation while minimizing the risks associated with new nicotine delivery systems. They called for more research to understand the long-term effects of these products and to develop guidelines that ensure their safe and effective use. The discussions also touched on the importance of public education campaigns to raise awareness about both the benefits and the risks of these emerging tools. The event underscored the complexity of tobacco control in the modern era, where traditional methods are being supplemented by newer, often controversial, alternatives. As the SFT continues to lead discussions in this field, the congress in Rennes served as a reminder of the ongoing challenges and the need for collaboration across disciplines to address the multifaceted issue of tobacco use.