Personalized objects like white umbrellas at a papal visit create lasting memories. La Boîte à Objets shows how practical items can become cherished keepsakes.
Personalized objects at a papal event
The white umbrellas used by priests during a mass celebrated by Pope Léon XIV in Paris on September 26, 2026, became a notable feature of the event. These umbrellas, produced by La Boîte à Objets, a small company based in Aubagne, were among 220,000 personalized items created for the occasion.La Boîte à Objets and its background
La Boîte à Objets was founded in 2012 by three friends and had previously created flags for Pope Francis’s visit to Corsica in 2024. This papal event marked its largest national-scale project to date, allowing the company to expand its reach and gain new clients in the diocesan sector.Practical objects as memory keepers
Personalized items are not just promotional tools but can serve practical functions during events. For instance, water bottles help with hydration during pilgrimages, while backpacks assist with carrying belongings. These objects can also become cherished reminders of the experience long after the event.Choosing the right object for an event
Selecting the appropriate item depends on the audience, event context, and budget. For the World Youth Days in Seoul, La Boîte à Objets is considering modern sweaters and reusable items that appeal to younger participants. Practical accessories like cables and tote bags also offer functionality and memorability.Objects that carry emotional value
Some items gain sentimental value because of the experiences they are associated with. A hat used during a pilgrimage or a pen kept after a retreat can become a lasting memory of a shared moment. After the papal visit, some of these items were even collected or sold online.Balancing cost and quality
For dioceses and parishes, the choice of items must consider both budget and practicality. A small gathering may use low-cost items like bracelets, while larger events can opt for higher-quality products. Prices vary based on the quantity ordered and personalization needs.Logistics and production timelines
Organizers should plan ahead for production and distribution, considering manufacturing, delivery, and storage. Items made in France or Europe may offer better quality and support local industries, though they may take longer to produce. Deadlines can influence the choice of suppliers and product types.The lasting impact of personalized items
A well-chosen item can be both useful during an event and a meaningful keepsake afterward. Whether it’s a notebook from a conference or a reusable bottle from a pilgrimage, these objects help participants remember the shared experiences and connections they formed.
