Ozzy, a four-month-old goldendoodle, usually isn't allowed on the sofa, but he's been given a special exception for watching Sealook, a children's cartoon about a group of seals. The show features pastel-colored seals in playful, slapstick situations, and it has caught the attention of many online pets. While Ozzy appears more interested in chewing his pizzle stick—a dried bull penis—his owner has noted his unusual engagement with the show. Jessica Blumen from Oregon shared an Instagram video of her two goldendoodles, Benny and Myrtle, watching Sealook. The video, which has nearly 10 million views, shows the dogs sitting up and tilting their heads as the seals drum on the screen. Blumen said the show has become a kind of mindfulness routine for her pets. In Lithuania, a one-and-a-half-year-old rescue cat named Švepsė has also shown a strong interest in the show, trying to catch the animated seals with her paws. Her owner, Erika, noted that this behavior was different from her usual fascination with animal documentaries. Similarly, Rio, a six-month-old golden retriever in Houston, Texas, became more popular on Instagram after his owner shared his reactions to the show, increasing his following from about 115 to nearly 4,000. Veterinary experts have offered insights into why pets might be drawn to Sealook. Dr. David Williams, an associate lecturer in veterinary ophthalmology at the University of Cambridge, suggests that movement, rather than color, might be the key to capturing a pet’s attention. Dr. Emily Blackwell, a companion animal behavior expert at Bristol Veterinary School, points out that the seals' high-pitched squeaks may resemble the sounds of prey or squeaky toys, which are familiar and engaging for dogs. Dr. Freya Mowat, from the University of Wisconsin-Madison, adds that dogs are naturally drawn to animal-like movements and tend to prefer watching animals over humans. Leah Yeon, communications lead at The Pinkfong Company, the South Korean co-producer of Sealook, said the show was designed for children with simple snowy landscapes, bright colors, and repetitive motions. However, the team was surprised by the show’s popularity among pets, which began with cats and later spread to dogs. When Dr. Williams tested Ozzy’s interest by turning off the sound, the dog showed no engagement. But when the sound was restored, he appeared slightly interested before wandering off to search for a hair scrunchie or his pizzle stick. So far, Sealook hasn’t earned Ozzy’s seal of approval, and his journey to doggy stardom will have to wait.