The French SporTech ecosystem, which combines sports and technology, has expanded significantly, now including 389 startups. According to a recent study by PwC, these companies generated a combined revenue of 1.3 billion euros in 2025 and employed around 6,500 people. While the study acknowledges the positive growth of the sector, it also points out that the ecosystem is now encountering challenges related to scaling up operations and expanding globally. The Paris 2024 Olympic Games have played a key role in boosting the visibility and development of the French SporTech industry, with more athletes engaging in the tech space than ever before.
Benjamin Kayser has launched his own investment fund, Teampact Ventures, which brings together top athletes such as Raphael Varane, Nikola Karabatic, Aurelien Tchouameni, and Ciryl Gane, along with tech entrepreneurs like Jean-Charles Samuelian, co-founder of Alan. Samuelian played a pivotal role in convincing Kylian Mbappé to become an ambassador and investor for Alan, helping the company raise 100 million euros in March of the previous year.
In terms of funding, French SporTech startups raised a total of 80 million euros in 2025, with the largest share coming from SkillCorner's 51 million euro funding round. SkillCorner is a company that analyzes professional sports match videos to provide performance and game intelligence metrics. France ranks third in Europe for SporTech fundraising, following the United Kingdom and Finland. However, most startups in the sector rely on self-funding, with 36% of surveyed companies having never raised external funds or received government subsidies. Additionally, 53% of startups are currently seeking their first round of investment.
Despite the growth, revenue and workforce numbers remain relatively modest. Over 60% of companies earn less than one million euros annually. Forty percent of French SporTech companies are located in Île-de-France, which contributes 55% of the ecosystem's total revenue. Nearly half of the startups have between two and ten employees, and only 36% have at least eleven employees. However, 57% of surveyed companies have expanded their workforce, creating nearly 440 new jobs in 2025. Many startups are increasingly using artificial intelligence to improve their operations, with 88% of surveyed companies employing AI in their products or internally for efficiency. AI is being used in areas such as video analysis, content creation, personalized coaching, automation, fan engagement, data analysis, club management, and event planning.
French SporTech Ecosystem Expands with 389 Startups and 1.3 Billion Euros in Revenue
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