Influencers face pressure to take sides in social issues, with some embracing activism while others stick to neutrality to protect their careers.
Influencers navigate social issues carefully
Influencers are under pressure to take a stance on current social issues, especially as protests and urban unrest continue. Some choose to speak out, while others avoid controversy to protect their careers and brand partnerships.Squeezie avoids direct comments on protests
During a Twitch live stream in early October, influencer Squeezie, who has 5.9 million subscribers, was asked about recent school blockades. He declined to comment directly, instead focusing on the poor conditions of high schools and student schedules, which he felt were more acceptable topics to discuss.AmineMaTue dismisses urban violence
In another live stream, AmineMaTue, a popular streamer with 3.48 million followers, brushed aside questions about urban violence. He argued that only a minority were responsible for the unrest, emphasizing the more significant reasons behind the student protests.Léna Situations joins a major demonstration
On October 17, a day of large protests against high living costs and job insecurity, influencer Léna Situations, who has 3.2 million YouTube subscribers, participated in a demonstration in Paris. While some praised her involvement, others criticized her for her affluent lifestyle and perceived hypocrisy.Influencers face social pressure to speak out
Digital marketing consultant Stéphanie Laporte explains that influencers feel social pressure to take a stand on issues affecting their audience. Larger influencers with strong support can afford to speak out, while smaller creators often avoid controversy to protect their commercial relationships.Influencers balance criticism with brand interests
After October 17, some influencers began criticizing looting, especially those with brand partnerships affected by the unrest. This selective approach has drawn criticism, with some accusing influencers of prioritizing brand interests over genuine concern for social issues.Influencers use protests for content and views
Some influencers use protests as a backdrop for content, such as model Clara Berry, who posted a photo with a protest megaphone after a fashion show. This has led to accusations of exploiting social unrest for views and personal gain.Influencers increasingly take clear political stances
As the presidential election approaches, more influencers are taking clear political stances. Some, like Cookinut, have faced backlash for openly supporting left-wing causes, while others, like Johan from Marseille, advocate for peaceful protest and awareness of its broader impacts.
