Pringles honors its inventor with a unique campaign

Pringles has launched a Halloween-themed marketing campaign to honor Fredric Baur, the American inventor of the brand's iconic cylindrical container. The campaign, titled "Once You Drop," is based on Baur's wish to be remembered with his invention, which was fulfilled in 2008 when part of his ashes were placed inside a Pringles container.

Contest offers a custom urn shaped like a Pringles can

As part of the campaign, Pringles is offering a contest where a devoted fan can win a customizable funeral urn shaped like a Pringles container. The urn is made of precious metal and includes a removable lid, making it both a tribute to Baur and a unique marketing gimmick.

Prize includes 200 years of free Pringles chips

The contest prize also includes a lifetime supply of Pringles chips, with the winner receiving 200 years of free chips. This part of the prize is meant to be a humorous and playful extension of the brand's legacy, tying it to Baur's original vision.

Participants must sign a "will and taste-ament"

To enter the contest, individuals must visit OnceYouDrop.com and sign a "will and taste-ament," a playful take on a legal will that promises to be buried in the Pringles-shaped urn. The form is designed to be both entertaining and engaging for fans of the brand.

Campaign is limited to American participants

The contest is currently only open to American participants, as the website is not accessible in France. This limitation highlights the brand's focus on the U.S. market for this particular campaign.

Humorous question lingers about the urn's flavor

The campaign has sparked a humorous question: if the ashes inside the urn take on a cream-onion flavor, will it still be considered an appetizer? This quip plays on the brand's well-known taste and its playful marketing approach.