Meta's connected glasses, which allow users to access the internet and use augmented reality features, are becoming more popular around the world. However, they are also drawing criticism, especially in the United States, where a class action lawsuit has been filed against the company. The lawsuit claims that Meta sent personal and private data—such as images and audio recordings of intimate moments—to its servers and to a subcontractor named Sama without users' consent. The complaint argues that Meta shared this data with Sama so that its employees could review and label the content, a process used to improve Meta's AI models.
Earlier this year, Swedish journalists uncovered that Meta's glasses were transmitting scenes from users' daily lives, including some private moments, to Meta's servers and to Sama, a Kenyan-based subcontractor. Sama is one of several African companies that handle data moderation and labeling tasks for Silicon Valley tech firms. These tasks help improve AI systems by training them to recognize and categorize content more effectively.
In late August, over 70 users combined their complaints into a class action lawsuit filed in a federal court in Northern California, as reported by the Los Angeles Times. The 230-page complaint cited the findings of the Swedish journalists and alleged that Meta transmitted data in real time, even when users had not activated the "cloud media" feature, which allows data to be stored in Meta's cloud. The document also included testimonies from users who claimed their glasses captured private moments without their knowledge. One user described finding photos of family members in the bathroom in his gallery, even though no one had intentionally taken them. Another user said their glasses would accidentally activate twice a day, recording and sending private content to Sama.
Meta has publicly emphasized its commitment to user privacy, especially since 2025, with CEO Mark Zuckerberg highlighting the importance of giving users control over what their glasses record and store. This messaging appears to have helped increase sales, which rose from 2 million units in 2023 and 2024 to 7 million in 2025. However, the lawsuit claims these assurances were misleading, as the glasses record silently and have indicators that are hard to see and can be easily hidden.
In response to the lawsuit, Meta stated that it may need to examine user data to improve its products and user experience, a practice common in many tech companies. The company also said it takes steps to filter out data that could identify users and protect their privacy.
Meta Faces Class Action Over Data Privacy Concerns With Connected Glasses
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