Middle-earth expansion underway

Prime Video is increasing its focus on content related to Middle-earth, the fictional world from The Lord of the Rings, as part of a broader strategy to grow its library and viewer engagement.

Time jump in new series

The upcoming series will cover events five years after the original trilogy, introducing new characters and storylines that expand on the established lore of Middle-earth.

Distribution strategy shift

To better manage content availability and viewer expectations, Prime Video is adjusting how it distributes its original programming, aiming to prevent situations where content becomes unavailable or difficult to access.

Avoiding viewer frustration

This change comes in response to feedback from viewers who have expressed concerns about limited access to certain shows and the difficulty of finding related content across different platforms.