Survey finds salary rise for community managers

A 2026 salary survey by BDM and Iconosquare found that the average gross annual salary for community managers in France is 32,390 euros, a 5.4% increase from the previous year. The median salary is 31,000 euros annually, up by 1,000 euros compared to the prior year.

Regional differences in pay

Salaries for community managers vary significantly by region, with those in Paris earning a median of 39,431 euros annually, compared to 30,000 euros in other French regions. The salary gap between Paris and the rest of France increased from 8,000 euros to 9,000 euros over the year.

Job titles affect earnings

Salaries also differ based on job titles. The median salary for Communication Officers is 28,000 euros, while Community Managers earn 29,000 euros annually. Social Media Managers have a higher median salary of 37,000 euros, creating an 8,000 euro gap with Community Managers, a figure unchanged from the previous year.

Experience influences pay

Experience level significantly affects salary. Community managers with less than five years of experience earn a median of 28,000 euros annually, while those with five to nine years of experience earn 31,000 euros. Those with ten or more years of experience earn a median of 36,000 euros, with the salary gap between the least and most experienced now 8,000 euros, up from 6,000 euros in 2025.

Company size and compensation

Company size also affects compensation. Community managers in small businesses earn a median of 26,000 euros annually, while those in SMEs earn 30,000 euros. In mid-sized companies, the median is 35,000 euros, and in large enterprises, it is 45,000 euros, the highest among the categories.

Gender pay gap persists

The survey highlights a growing gender pay gap, with female community managers earning an average of 31,389 euros annually, compared to 34,836 euros for men, a difference of 9.9%. The median salary for women is 30,000 euros, compared to 33,000 euros for men, a gap of 3,000 euros or 9.1%. However, at comparable seniority levels, the pay gap narrows to about 3%.