Event kicks off in Laudun-l’Ardoise

This Saturday, October 17, the first rally of the Three Crus begins at Maison Sinnae in Laudun-l’Ardoise. The event is organized by the Gard Rhodanien agglomeration and the Gardoise Côtes du Rhône, with support from the tourism office and local wine producers.

Event combines treasure hunt and wine culture

The rally combines a treasure hunt with opportunities to meet winemakers and explore local heritage. Its goal is to promote the Laudun, Lirac, and Tavel crus, as well as the professionals who contribute to the region’s tourism and wine industry.

Participants collect kits and start their journey

After breakfast, teams collect their kits and receive the questions that will guide their journey. Each participant travels by car, with some classic cars also joining the tour. The route covers 50 kilometers, visiting cellars, heritage sites, and other points of interest.

Route includes historical and sensory challenges

The journey takes participants from Maison Sinnae to locations such as Aqueria Castle in Tavel, the Rocca Maura cellar in Roquemaure, and the Pélaquié domain in Saint-Victor-la-Coste. Along the way, teams must find photographed places, decode messages, or recognize scents.

Event emphasizes local tourism and wine professionals

Philippe Pellaton, president of Maison Sinnae, says the event is meant to be fun and friendly. Three stops allow teams to earn points while exploring sites like the Camp of Caesar, Castellas Castle, and the Hermitage of Sainte-Baume. These stops highlight local tourism and wine professionals.

Event concludes with awards and wine tasting

The event costs 35 euros with registration and ends at the Maison du Cru de Lirac by 4:30 p.m. After the game concludes, teams hand in their route notebooks for scoring, followed by an award ceremony and a tasting of wines from the three partner crus.