On Friday, October 2, Culture IA discussed the pricing strategies of McDonald's during its Good Morning Business program. The fast-food giant uses an artificial intelligence algorithm to determine product prices, aiming to remain competitive while avoiding price increases that might deter customers. This method allows McDonald's to adjust prices dynamically based on factors such as location, demand, and market conditions. The Good Morning Business program is a regular feature of Culture IA, which airs Monday through Friday. The show covers various topics related to business, economy, and consumer behavior, often featuring interviews with industry experts and analysts. Listeners can access the program as a podcast, making it easier for those who prefer to consume content at their convenience. Anthony Morel, the host of the segment, explained how AI-driven pricing is becoming more common in retail. He noted that this approach enables companies to respond quickly to market fluctuations and maintain profitability without significantly impacting consumer choices. However, he also raised questions about transparency and whether customers are fully aware of how prices are determined. The discussion highlighted the growing influence of technology in everyday business operations. As more companies adopt AI for decision-making, the balance between efficiency and consumer trust becomes increasingly important. Culture IA continues to explore these topics, offering insights into the evolving relationship between business and technology.