Deezer, a music streaming service, has launched a new initiative called Sacem Play in collaboration with Sacem, a French organization that represents authors, composers, and music publishers. This service is designed for small businesses and independent stores that want to play music in their locations. It provides an easy-to-use platform that allows these businesses to select music that fits their environment and daily activities. Deezer plans to introduce a testing phase for the service by the end of 2027, aiming to make it more accessible and user-friendly for smaller merchants. Deezer highlights that Sacem Play ensures music is broadcasted in a way that fairly compensates creators and rights holders. The service uses a tool developed by Deezer to identify and exclude music that is entirely generated by artificial intelligence (AI). Deezer has consistently opposed the use of AI-generated music, a stance that differs from Spotify, another major music platform, which has integrated AI-generated tracks into its recommendations and playlists. Deezer regularly releases reports on how many AI-generated tracks it has identified and blocked using its technology. In recent years, the use of AI-generated music in commercial spaces has become more common. Some companies now offer AI-generated music to businesses, and major retailers have started to test these technologies. Supporters argue that AI-generated music can be cheaper to license, easier to customize for specific atmospheres, and provides exclusive content that is not available elsewhere. However, this trend raises concerns for artists and the music industry, which traditionally relies on licensing fees to support creators. In May, Sacem published an article urging government officials to take stronger action to protect artists and authors from technology companies that use their work to train AI systems. This call comes as the debate over AI-generated music continues to grow, with questions about fairness, compensation, and the future of music creation in a rapidly changing technological landscape.