People are increasingly turning to artificial intelligence (AI) for help with deeply personal and philosophical questions. While many use AI for practical tasks like cooking or planning workouts, more are now asking about life’s meaning, coping with grief, or whether to stay in a relationship. According to recent research from the Pew Research Center, about 10% of American adults use AI chatbots for emotional support or advice, with nearly 20% of those under 30 doing the same. This trend suggests AI is moving beyond being a mere information tool and into a space traditionally occupied by therapists, spiritual advisors, and religious communities. Scholars of religion are taking note of this shift. While AI is not currently considered a religion—lacking a system of beliefs, shared practices, or a congregation—some researchers suggest it may be the beginning of a new kind of religious movement. The key question lies in how we define religion itself. Rather than focusing on traditional markers like churches or scriptures, scholars of new religious movements look at how groups create meaning, community, and authority. They examine how these movements relate to the culture and values of the time, adapting or challenging existing norms. One concept that has gained attention is "generative charisma," a term used to describe how AI can develop a personal, almost charismatic relationship with users. Though AI lacks human charisma, it can offer quick, personalized responses that feel insightful and authoritative. Users may begin to see AI not just as a tool but as a source of guidance, similar to a personal guru. This dynamic is evident in platforms like GitaGPT, which uses AI avatars of the Hindu deity Krishna to provide spiritual advice based on the Bhagavad Gita, or in the work of mindfulness teachers who view AI as a way to channel inner wisdom. The rise of AI in spiritual matters aligns with a broader cultural shift toward personal experience and self-discovery. In recent decades, many people have moved away from traditional religious institutions, seeking spiritual meaning through individual exploration. AI fits into this landscape by offering advice that is tailored to the user, often using language focused on self-awareness and well-being. This approach resonates with those looking for guidance that feels personal rather than dictated by a fixed doctrine. However, the question remains: does this represent a new religious movement, or is AI simply a tool that allows new forms of spirituality to emerge?