The former creative director of Halo, Frank O'Connor, has suggested three potential directions for the Halo franchise, now managed by Activision. O'Connor held the creative director role for nearly 20 years at 343 Industries/Halo Studios before leaving in 2023. He responded to a LinkedIn post by Genevieve Harrison, a former social media and communications manager at Xbox, who discussed Activision's plans for Halo. Harrison noted that Activision has experience managing large franchises and that Microsoft's $68.7 billion acquisition of Activision Blizzard made Activision essentially part of Xbox. She suggested that this operational strength could be what Halo needs to thrive. O'Connor joined Halo after leaving the official American Xbox magazine to work at Bungie, the studio responsible for the original Halo games, during the development of Halo 2. He shared his thoughts on the future of the series now under Activision's control. He outlined three possible paths, all of which he believes could be successful. The first involves creating a classic Halo experience that combines action, open-world exploration, and shooting, targeting a core group of players while also appealing to a broader audience. The second path would involve creating something entirely new and modern, reimagining the game and its universe in a surprising and engaging way. The third path would involve adapting the Halo universe and open-world gameplay into Activision's existing systems, using proven models for player progression and in-game economies, and creating large-scale annual or semi-annual events with regular content. In 2024, Halo Studios underwent a major rebranding, restructuring its leadership, and transitioning to the Unreal Engine, a popular game development platform. The studio released a remake of the original Halo without multiplayer features, titled Halo: Campaign Evolved, at the beginning of the year. However, the studio had not yet launched its next major Halo project when Asha Sharma, CEO of Xbox, and Matt Booty, Xbox's operations director, decided to transfer Halo to Activision. Since then, many have questioned whether Activision, best known for Call of Duty, can successfully revive Halo. O'Connor emphasized that for Halo to be reborn, it must move beyond the original model developed by Bungie, the studio that created the first Halo games. While Activision has experience with large-scale franchises, the success of Halo under its management will depend on how well it can innovate and adapt the series to new audiences and gaming trends. Whether the franchise will find a new direction under Activision remains to be seen, but O'Connor's suggestions offer a range of possibilities for its future.