Marks & Spencer (M&S) has recently launched its Body Sculpt Hip Boost All-In-One bodysuit for £28. This product includes removable padding on the hips, designed to create an hourglass figure—a look often associated with the Kardashian style. The bodysuit features clearly visible pads on the sides, intended to give the illusion of a more sculpted and defined shape. The release of this product follows a growing trend on social media platforms like TikTok, where "hip dips"—the natural indentations just below the hip bone—have become a topic of discussion. Some users have expressed dissatisfaction with their hip dips and have even considered using fillers to smooth them out. Others have sought out "underwear with padded sides" to achieve a more contoured look. Dr. Galyna Selezneva, a psychiatrist, aesthetic doctor, and body specialist, points out that products like M&S's bodysuit reflect a broader cultural shift toward the idea that bodies should be endlessly customizable or conform to current trends. She emphasizes that hip dips are a normal anatomical feature and that social media often turns natural variations into perceived flaws. According to fashion branding expert Julia Darlington, M&S would not introduce such products without consumer demand. The company has likely conducted market research to gauge interest in these kinds of items. M&S has previously launched similar products, including padded bottom shorts priced at £15 and stick-on nipples for £7, following the success of Kim Kardashian’s high-end lingerie line. M&S claims its bodysuits are more affordable alternatives to shapewear inspired by brands like Skims, responding to trends set by high-end fashion. The retailer has also embraced a more creative approach to product development, incorporating influences from Topshop and allowing teams to design items based on customer preferences, according to Darlington. Stylist Shauna Flavin highlights that shapewear should enhance confidence and help clothes fit better without attempting to alter a person’s natural figure. She argues that the goal of such products should be to support the body, not to create an unrealistic shape.