European business energy prices have doubled in a decade, but battery costs have dropped 77%. Orkestra's survey aims to uncover why solar and storage aren't being deployed faster.
Rising electricity prices in Europe
Electricity prices for businesses across Europe have more than doubled over the past decade, despite recent declines from the peak of the energy crisis following Russia's invasion of Ukraine. These high prices continue to affect businesses across the European Union and the United Kingdom.Ursula von der Leyen highlights energy challenges
Ursula von der Leyen, President of the European Commission, warned that Europe risks losing its status as an industrial power if energy prices remain too high. She emphasized that high energy costs are undermining the continent’s ability to remain competitive globally.Energy costs affect business operations
For European businesses, the significant increase in electricity prices has led to reduced profit margins, decreased activity, or higher prices for customers. Most elements of an electricity bill are beyond a customer's control, including wholesale prices and transmission tariffs that are rising due to network upgrades.Decentralized energy solutions
Solar and battery storage systems installed on-site offer businesses a way to secure a significant portion of their energy needs for over 20 years. Once commissioned, the marginal cost of producing electricity from solar is nearly zero, and the long-term costs can be predicted.Battery storage reduces price exposure
A properly sized battery can store solar energy produced during the day and return it during evening hours when electricity is more expensive. This reduces peak demand and associated costs. With dynamic tariffs, batteries can recharge from the grid when prices are low, further reducing exposure to price volatility.Battery costs are falling rapidly
The cost of lithium-ion batteries has dropped by 77% over the past decade due to supply chain improvements and economies of scale. This decline makes battery storage a more viable option for businesses seeking to reduce their reliance on volatile energy markets.Feasibility studies guide implementation
The success of solar and storage projects depends on a detailed feasibility study that compares energy costs before and after installation. For example, an industrial company in Bristol could save over 125,000 £ annually with an 800 kWc solar and 350 kWh storage system.Industry survey identifies bottlenecks
Orkestra is conducting a survey of the European C&I solar industry to determine whether the main challenge is demand or deployment. Similar findings in Australia showed that while demand for battery storage is strong, the industry struggles with implementation.Survey insights help improve deployment
The 2026 C&I Solar Industry Census will provide clarity on the challenges facing the European industry. By identifying bottlenecks, the survey will help businesses and installers focus their efforts on the most critical areas for improvement.Participation benefits all stakeholders
Each participant in the survey receives a detailed report comparing their responses to real project data and an independent market analysis. Participants also have a chance to win a 1,000 € prize. The insights gained will help the industry better understand and address the challenges of deploying solar and storage systems.